What on earth is Local Search?

If you’ve been running a website for any length of time, you’ve probably heard the term ‘SEO’ which means Search Engine Optimisation but what is Local SEO and how does it differ from plain old SEO?

According to Local U

Local SEO means making it as easy as possible for prospective customers to find information about your company online, either when they search specifically for your enterprise or for any businesses that provide particular goods and services nearby them.

Essentially, if your business has a physical location (like a cafe, doctor’s surgery, or dress shop) then you’ll be interested in Local SEO.

What if people don’t come to you, but you go to them (like a wedding DJ, cleaner or a plumber)? You’ll still be interested in Local SEO.

What if you sell products and services online to people all over the world? Local SEO isn’t what you need. You need to concentrate on organic SEO instead.

How can you get better Local SEO results?

Through my work here I give you resources that can help you get better visibility in Google’s local search results:

Google+ Local search results on a desktop Google+ Local map results on a desktop
Google+ Local search results for a cafe in North Fitzroy, Melbourne, on a desktop.

Google+ Local search results on a mobile

Google+ Local search results for a cafe in North Fitzroy, Melbourne, on a mobile

All of the resources I provide can be easily implemented by a small business owner but if you need any help at all then don’t hesitate to get in touch.