A quick and easy way to find out what your customers want in less than 10 minutes

One of the classic ways to find out what customers want is via a survey and my favourite type of marketing / enagement survey is the 3 question survey proposed by Scott Stratten of UnMarketing.

This cat wants to know what your customers are doing

The 3 questions are:

  • What should we start doing?
  • What should we continue doing?
  • What should we stop doing?

But how to create this survey? There are a heap of free options out there (SurveyMonkey is probably the most popular) but most of them limit your options until you pay for the premium version. Not Google Forms though!

Using Google Forms to create your survey

As always, you will need a Google account to create a form but visitors don’t need one to complete the survey which is nice.

  • Open up a new tab in your browser and go to google.com/drive
  • If not already logged in, log into your Google account.
  • Click on the red Create button and select Form from the drop down list.
  • You’ll be given the opportunity to name your form and choose a theme and then you can start creating your questions and the type of answer (question type) that is required. For this survey all answers would be text.
  • Once you’ve created all your questions, personalise the confirmation page with a nice Thank you message.

To save your work at any time by the way just click anywhere on the screen and the form will be saved in Google drive.

And that’s it!

Getting the form online

The next step is putting the form on a dedicated landing page on your website:

  • Click on the blue Send Form button at the top of the page or bottom of the form.
  • Click on the grey Embed button and then copy the HTML text.
  • Go back to your website and paste this text into your dedicated webpage – remember if you’re using WordPress, then you need to be in the Text tab not the Visual tab.
  • Back in the Google Drive tab click on the blue Done button and select where you’d like the responses saved (from the menu bar).  I like to save them to new spreadsheets to allow for easy data work and they’re easily saved in my Google Drive.

The page URL can then be shared via all your current communication channels – and don’t forget to advertise it on your website as well!

How to close your survey form

To stop accepting responses select the form in Google Drive and click on the Accepting Responses link in the menu bar – now, anyone who clicks on the link will be shown this screen:
Screenshot of closed Google Forms message

I highly recommend changing this standard message in the Forms editing area to make it more personable. Never use the default message in anything if you can help it!

And that’s it! A quick and easy way to get feedback from your visitors.

Too much information? Prefer to concentrate on your core business? Contact me to find out how I might be able to help.


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