How Much Effort Should You Put Into Your Content?

Socks the cat at a desk

Did you know most newsreaders on T.V are usually wearing tracksuit bottoms and comfortable shoes? They concentrate on wearing nice jackets, shirts and blouses on top, because that’s what can be seen by viewers. However, because they’re usually seated at a desk, there’s no need to ‘dress up’ their hidden legs or feet. Funnily enough […]

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Changing Your Local Business Address? 3 Steps You Need To Follow

Do you remember the last time you moved house? What fun hey? Packing up your life into 100s of boxes (telling yourself you’ll really sort out that box of Tupperware at the new place); stopping the utilities at one house and putting them on at the other; and the most fun of all – making […]

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Lest We Forget

Red_poppy_at_ruskin_house

  They shall grow not old, as we that are left grow old; Age shall not weary them, nor the years condemn. At the going down of the sun and in the morning We will remember them.   Lest We Forget, ANZAC Day 2014 Image By Kateshortforbob via Wikimedia Commons

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Adding a Google Plus badge to your small business website

Image of a Google Plus follow button

In my opinion Google+ is the up and coming quiet elephant of social networks. Although not as big as Facebook it has a vibrant, engaged audience and perhaps most importantly it is searchable via Google. So being on Google+ (or as some people write it Google Plus) is a great way to expand the reach […]

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What local small businesses can learn from the US Airways tweet

This cat looks worried because he's screwed up online and doesn't know what to do

There was a bit of a uproar last week about a U.S airline that tweeted a (definitely) NSFW picture during a response to a customer. I’m not linking to the photo but I’m sure a bit of Googling could find it if you really wanted. (Hint, you don’t really want to find it.) What I […]

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The most organised way to handle local citations

Although their exact influence on Google ratings is not known Moz’s 2013 Top Local Search Factors Survey identified inconsistent citations as a major issue for both consumers and Google. And whilst Google may come and go with its algorithms, it is customers who ultimately pay your bills. So in the interests of making life easier for […]

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Get More Local SEO Goodness From Your YouTube Videos

Image of cats at the theatre but they could be enjoying a video you made of your business!

A couple of days ago I put up a post about some things to consider before using video as a local search engine optimisation (SEO) tactic. What I didn’t discuss there was how to maximise the local SEO benefit of using YouTube, if you decided to go down that path. I had planned on doing […]

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