Why do large companies fail in social media?

Failure in social media

I attended a very interesting webinar today on social media and why large companies fail. (do you say attended a webinar by the way? Or is it ‘listened to a webinar”? Anyway I digress and badly). I say ‘interesting’ because after 45 minutes and two very pertinent questions (penned/typed by my fellow webinar attendee) I [...]

[Continue reading…]

Why do more than half of small Australian businesses not have a web presence?

According to the Australian Bureau of Statistics in 2010 – 2011 only 43.1% of Australian businesses reported having a web presence. This perplexes me as another ABS study of Internet usage at home showed that 87% of people use the internet for research, news and general browsing whilst 68% report purchasing or ordering goods or [...]

[Continue reading…]

Sharing administrative rights for Facebook pages

  Do you remember when you could only add administrators to Facebook pages but not limit what they could do on the page? Everyone had the same rights regardless of whether they were an intern creating content or a manager checking the page Insights and analytics. Thankfully that has all changed now as Facebook has [...]

[Continue reading…]

So you’ve done something wrong on social media, what do you do now?

Shot of front door of York Butter Factory

I was scrolling through my Twitter feed yesterday when I saw a couple of retweets from a friend of mine about an outrageous tweet from an account called YorkButter. I was intrigued and went hunting for more details. Turns out that York Butter Factory (a digital coworking and incubator space according to their Facebook page) [...]

[Continue reading…]

Be remarkable to your current customers and get more business

Scrolling through Google+ today I noticed the following video in a Chris Brogan post about a man who shares a name with a famous sports star. It is funny and sad – the tribulations of a man who through no fault of his own disappoints everyone he comes in contact with. But that wasn’t ultimately [...]

[Continue reading…]

What Pinterest can teach you about improving your blog posts

cute kitten illustrating point that images make blog posts more interesting

In March 2012 Pinterest had 104 million total visits from people in the United States alone making it the 3rd most visited website in that country. Huge numbers and what is more these people are not just swinging by for a quick look – they are staying on the site for almost 16 minutes. But [...]

[Continue reading…]