A couple of days ago I put up a post about some things to consider before using video as a local search engine optimisation (SEO) tactic.
What I didn’t discuss there was how to maximise the local SEO benefit of using YouTube, if you decided to go down that path.
I had planned on doing that today but luckily someone else has done all the hard work for me – Chris Silver Smith of Search Engine Land has written a great article on YouTube optimisation for Local SEO.
The 1o things you should do
I highly recommend reading the article in full to find out how to do each step but to give you a quick summary Chris recommends 10 things. I’ve put some comments of my own in italics next to certain tips.
- Geotag your video.
- Include a link to your website in the video description box.
- Include your NAP in the video description box. This is actually number 5 according to Chris but I think it is so easy to do and so effective that it should be much higher up in the list.
- Include your NAP (Name, Address, Phone) in the video itself as text.
- Include your NAP in the video as audio.
- Tag your video with your business category and location.
- Add the video to your Google Places business listing. Interestingly I can’t see this option any more. I think it may have been removed. Now you can only upload photos through here.
- Add the video to your Google+ Local page.
- Embed the video on your own website. If you’re going to do this then I highly recommend creating a separate blog post for each video that you create. Put interesting content around the video and make it something people will (hopefully) want to share.
- Promote the video. This is especially relevant if you’ve produced a video that can be used by external websites as well. For example you may have done a piece on the joys of shopping in your local High Street. Sharing it with your local Retail Traders Association gives them content for their website and you get another citation: win-win!
So there you have it – 10 (well 9 thanks to that Google Places tip not working anymore) great ways to optimise your YouTube video for Local SEO.
What do you think? Have you tried any of these? Or perhaps you’d like someone else to do the work of optimising your videos for you? In that case – drop me a line and let’s see what we can work out!