Well it depends.
What do you mean when you say you don’t have a physical business?
Are you an online-only business?
Do you conduct all your business over the web? If so, if you never meet your customers in-person, then No, you’re not allowed to have a Google+ Local page according to Google’s guidelines.
You can set up a Google+ Brand page though. This doesn’t show up in searches outside of Google+ but it does allow you to engage socially with your customers online.
No, that’s not what I meant. I meet my customers in-person but I don’t have a physical office.
ahh so you have a virtual office that gives you a mailing address as well as other services like phone answering and perhaps meeting rooms etc?
They’re great aren’t they? We used to use a service called MBE – it gave us a mailing address, somewhere for couriers to drop parcels and printing and photocopying services. Our businesses were registered there but clients certainly couldn’t visit us there.
And if that’s the case for you – if clients can’t visit you at your ‘office’ during your business hours, unannounced, then you can have a Google+ Local page but you can’t list the address.
Instead, you need to choose the ‘Service Area Business’ option when setting up your page. This will still put you on the map, but because there’s no physical address customers won’t try to visit you at your ‘workplace.’
Neither of those apply to me – I meet customers face to face but my office is in my house and I don’t want people visiting me here.
That’s completely understandable. I work from home and I certainly don’t want my clients dropping around unannounced – bad enough when my friends do it and the house is a mess!
In this situation, choose the ‘Service Area Business’ option when setting up your page. The pin on the map will appear to be over your home location, but that’s only what you see. Everyone else will see a circle and won’t be able to see your actual home address.
And there you have it – three ways to know if you’re eligible for a Google+ Local page or not.
Got a question about Google+ or Local stuff in general? Feel free to comment here or drop me a line