Having a Google+ Local Business Page makes good business sense – customers can find you more easily on the Maps database, leave you reviews and all sorts of other good stuff. As Google puts it with Google My Business:
Google can use the business information you provide in local search results.
You can read and respond to reviews from your customers.
You can get insights on how customers searched for your business, and where they’re coming from
There’s also the advantage of the social side of Google+ where you can engage with your customers and audience. You know, share the content you find on Google+ from other people or on the broader web under your business identity rather than your personal one.
Unfortunately as many people have found, this can be difficult to do! If you’re signed into Google+ as your personal profile then sharing content from outside Google+ will always occur on your personal profile.
Luckily it is also easy to solve. Simply do the following:
- Create a password for your business page – this is done under the Business Page Settings. You need to be the page owner to do this. If you can’t see the option to create a password then it means you’re not signed in as the page owner.
- During the process for creating a password, you will be asked to sign into your Google account again. This is purely a security measure. Make sure you provide the details of the page owner account.
- Once you’ve created a password, sign out of Google+ and sign back in as the business page using the provided email address and the password you just created.
- And now share and +1 content on the broader Interweb as you see fit!
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