Google maps are great aren’t they? Easy to use, available on all sorts of devices, and with the click of a button or two you can add them to your website so clients and customers can see where your business is located.
Except, if you’re a local business you might not be doing that last bit right…
The wrong way
The usual way to embed a Google map into your website is to:
- Go to Google maps
- Type in your address
- Get the embed link and add that to your site so that you end up with a map that looks like this:
Now you might be thinking, well that’s ok. It shows my location and customers can get directions nicely using that map.
Contrast that with this map that not only shows the location of the local business but also its name and a link to its reviews:
Or how about what visitors see if you provide the ‘share link’ on your website rather than embedding the map (as I did above).
Significantly better right? You’re actually giving the customer value, and that’s what drives more business.
Good for your customer / good for you too
This way of embedding or sharing a map isn’t just better for customers, it is actually better for you, in terms of how Google views your local business.
These maps are generated from your Google+ Local page and by adding them to your website you’re providing another signal to Google that this local business is authentic and exists in real life.
So how do you create these maps?
Well, that’s actually really easy – apart from the first step, it is exactly the same way you’d create any map.
- Start in your Google+ Local page, on the ‘About’ tab.
- Click on the map, which will take you to Google Maps.
- Click on the ‘hamburger’ menu at the top left of the screen:
- Click on the ‘Share or embed map’ link. Whether you then choose the share link or the embed code depends on your personal preferences and the way your website is set up.
Most people will choose the embed option, which creates a slightly less-featured map (but still better than the address only map) for display in their website.
If you’re limited for space or by design aesthetic, then you may wish to use the share link option.
Either way will still provide the authority link back to your Google+ Local page though.
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