This question gets asked a lot on the Google and Your Business forum which isn’t at all surprising. After all, reviews are one of the major influencers in a customer’s decision to use your business and a negative review can mean the difference between them ringing you or not.
And when the negative review in question is fake, or posted by a disgruntled employee, or a competitor? Well that’s just not cricket!
You can’t delete fake reviews but you can report them
I’ve mentioned before how Australian businesses can report fake reviews to the ACCC but up until recently the only way to ‘report’ an inappropriate or fake review on Google+ was to ‘flag’ them by clicking on the little flag icon.
Last month though Google introduced a way to actually report these reviews as well.
You still can’t actually delete the reviews but at least you can go one step further than simply flagging them:
- Go to http://support.google.com/business
- Click on ‘Contact Us’
- Select ‘Photos, reviews, or business summaries’
- Click on ‘Inappropriate reviews’
- Select ‘Email’ and fill out the form. I recommend selecting the option to have someone call you back so you can talk through why you consider the review to be inappropriate.
Remember, this only works on Google+. To report inappropriate or fake reviews on other review websites you’ll need to follow their procedures.