I attended a very interesting webinar today on social media and why large companies fail. (do you say attended a webinar by the way? Or is it ‘listened to a webinar”? Anyway I digress and badly). I say ‘interesting’ because after 45 minutes and two very pertinent questions (penned/typed by my fellow webinar attendee) I [...]
Why do more than half of small Australian businesses not have a web presence?
According to the Australian Bureau of Statistics in 2010 – 2011 only 43.1% of Australian businesses reported having a web presence. This perplexes me as another ABS study of Internet usage at home showed that 87% of people use the internet for research, news and general browsing whilst 68% report purchasing or ordering goods or [...]
Be remarkable to your current customers and get more business
Scrolling through Google+ today I noticed the following video in a Chris Brogan post about a man who shares a name with a famous sports star. It is funny and sad – the tribulations of a man who through no fault of his own disappoints everyone he comes in contact with. But that wasn’t ultimately [...]
How to alienate your customer base in 1 easy step
Make a product or service available through only one particular platform or medium. Catch of the Day is an Australian company that “feature[s] one amazing deal every day, at midday (Eastern Time), at an insanely low price.” The idea is that brand name items are made available for customers to purchase via the website. As [...]
What makes people share your content?
It is the holy grail of social media marketing isn’t it – having your piece of content shared across the various social networking sites, to the point where it goes viral. Or if not viral, at least tweeted and shared by more people than your immediate family and friends. So what makes people share? Photo [...]
Social Media is just a fad – so why should I care about it?
This is a question I get a lot – social media is all just teenagers and geeks so why should I care about using it for my business? Well, according to a recent survey of Australian women aged 22 – 49 “more than a third spend more than three hours a day on Facebook.” Some [...]
You don’t have to be on social media to engage
Yep you read that headline right – it is not necessary to be a member of any social networking site now or ever in order to get an audience that knows, likes and trusts you. What you do need to do is have a home base and some way of connecting with that mythical audience. [...]
When should you get naked online?
What do you think of when you think of the word ‘naked’? According to the dictionary we should be thinking of something unprotected or unclothed, which probably isn’t the image you were hoping to portray online right? ‘Naked Dune’ by Hamed Saber via Flickr And yet, so often we get told that is exactly what [...]
If I sold my blog it would be worth a great deal of zeros
And by that I mean a Zero dollar amount followed by a lot of zero cents. In actual financial terms it would look something like this: $0.00 Photo by EmreAyar via Flickr This doesn’t really concern me – after all I didn’t start this blog with the intention of selling it – which is lucky [...]
Why you are my favourite person
Because you come here and you read the words that I put out every day. Because it is hard starting a small business and it is nice to share that with someone else who understands. Because you take the time to tell me that you like what I’m doing – not in the comments, because [...]
Priya Chandra is an online marketing consultant who specialises in helping businesses engage their audience and customers online.
