Facebook have recently announced a new way of searching its site. It is something that has been missing for a very long time really – the ability to see what your connections (friends and friends of friends) have shared and liked over their time on Facebook.
As pointed out in PandoDaily, this is much more about marketers than users though and with this in mind Christoper S. Penn of Shift Communications has put together 5 tips on how to get ready for this new way of searching.
They’re very quick and simple and extremely worth taking a lot at if you run a small business Place or Page on Facebook.
And as a user of Facebook?
Well you might want to take a look at exactly what you’re liking and sharing and who you’re ‘friending on Facebook. Everytime you select that option, whether it is a ‘pity like/sahre’ or a ‘well I guess I’d better accept this ‘friend’ request or my friend/family member/work colleague/person I met once at a conference will think I’m horrible’ then as Christoper S. Penn rightly says: You will be referral marketing for that organisation.
Or as I say: If you aren’t paying for the product, then you are the product.